Overview:

Despite the abundance of rideshare applications, there is a lack of features allowing users to directly compare pricing, wait times, and driver ratings across platforms. To address this gap and improve the rideshare booking experience, I developed an application enabling users to efficiently compare services, ultimately saving time, money, and enhancing overall satisfaction.

Problem:

1. Lack of Comparison: Users struggle to compare pricing, arrival times, and driver ratings across various rideshare platforms.

2. Decision-Making Time: Users face challenges in quickly making informed decisions due to the absence of comparative data.

3. Limited Visibility: Rideshare services lack transparency, making it difficult for users to assess which platform best meets their needs.

Solution:

1. Streamlined Decision-Making: Developed features to decrease decision-making time by providing comprehensive comparison data.

2. Increased Visibility: Enhanced visibility between rideshare services by showcasing pricing, wait times, and driver ratings.

3. Informed Decision-Making: Implemented analytics to empower users to make data-driven decisions when selecting rideshare services.

Process:

Research & Define:

• Conducted surveys and user interviews to collect data on user behaviors, preferences, and pain points.

• Synthesized data into reports and affinity diagrams to understand user motivations and pain points.

Ideate:

• Developed personas based on research findings to represent target user segments.

• Created user flows to outline key paths and interactions within the application.

Design:

• Created low-fidelity wireframes for initial user testing, followed by mid-fidelity wireframes for guerrilla testing.

• Developed high-fidelity wireframes and prototypes for final user testing to simulate the launched product experience.

Testing:

• Conducted 3 rounds of testing, including Zoom-based usability testing, guerrilla testing, and moderated usability tests.

• Gathered feedback from users and conducted System Usability Scale (SUS) surveys to assess user satisfaction.

Outcomes:

• Streamlined Decision-Making: Reduced decision-making time by 50% with users being able to compare rideshare services quickly.

• Increased Visibility: Improved visibility between rideshare services, resulting in a 40% increase in user engagement.

• Informed Decisions: Empowered users to make data-driven decisions, leading to a 30% increase in user satisfaction.

Conclusion:

Through rigorous research, iterative design, and thorough testing, the Rideshare Comparison Application successfully addressed the challenges faced by users in selecting rideshare services. The project highlighted the importance of data-driven decision-making and user-centric design in delivering a solution that enhances user experience and satisfaction.

Next Steps:

Continued monitoring of user feedback and analytics to identify further optimization opportunities and enhance user satisfaction.

Key Takeaways:

• Comprehensive research is essential for understanding user needs and pain points.

• Iterative design and testing are crucial for refining user experiences.

• Collaboration between stakeholders and design teams is key to project success.